Archive
Projects featured on this page are highlights from my time at MacEwan University (graduating with a Diploma in Design Studies in 2017), and include a mix of UX/UI design, branding, and publication design.
Various
2014-2017
Multidisciplinary
Edmonton Transit
In commissioning a full-scale rebrand across multiple areas of the existing Edmonton Transit System (ETS), the objective was to present a system of communication that reflects the service's core values, while creating a future-thinking identity that is more personable to its users. This was aided with additional research, SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, and identity development and iteration.
The rebranded Edmonton Transit logo, wordmark, and tagline
A rebranded bus stop for Edmonton Transit
Saunter - April 19, 1905
The presented spread is an interpretation of a chapter featured in Einstein’s Dreams, written by Alan Lightman. One man’s trip to visit a woman in Bern is presented in three different scenarios, and produces three different outcomes within the story.
The accompanying visual design helps communicate the various connections (in words, phrases, locations, and characters) present across all three scenarios, while also presenting a more organic and freeform feel that communicates the notion of time existing across multiple dimensions, and among infinite worlds, as expressed within the story.
A flat magazine mockup of the full Saunter spread
A zoomed-in, insert look at the Saunter magazine spread
Additional projects and project information are presented and available in a legacy edition of this portfolio website, created and shared as part of MacEwan Design’s graduation portfolio show for 2017.